摘要
本文通过分析目前中国对外传播过程中的现实环境和制约因素,试图以传播学视野为主导,从传播学、社会学、国际关系学三个学科维度分析中国对外传播中的区隔化传播,梳理与总结对外传播理念与运作的新路径。本文认为,对外传播的关键是实现区隔化传播,也就是在'精准传播、分层传播'等理念的基础上建立起立体的传播战略体系。我们在对外传播中可以首先从区隔出发,采用一种区隔化的传播理念。这种区隔化的传播理念并不是从批判的视角来分析阶级的分层,而是将分层作为对外传播的前提。文章分析了'信息资源''阶层''空间''效果'四种区隔,指出区隔化传播是对外传播的拐点,也是跨越区隔实现'人类命运共同体'的前提。
Through analysis of environment and limitations of China’s external communication,this article will analyze distinguished communication mainly in communication study,under three dimensions of communication study,sociology,and international relations.It aims to sort out and summarize the conceptions and new operation ways of external communication.This article holds that the key to external communication is to realize distinguished communication,i.e.constructing a stereo strategical system of communication based on accurate communication and hierarchical communication.External communication can start from the conception of distinction.The conception of distinguished communication takes hierarchy as the premise of external communication,rather than analyzes the hierarchy from a critical way.This article deals with four kinds of distinction:information resources,hierarchy,space,effect,which is the inflection point of external communication and the premise of realizing community of shared future of human across borders.
作者
孟建
史春晖
Meng Jian;Shi Chunhui
出处
《中国新闻传播研究》
CSSCI
2017年第1期123-133,共11页
China Journalism and Communication Journal
关键词
对外传播
区隔化
媒介
社会
国别
external communication
distinction
media
society
nationality