大学生群体的社交媒体使用与在线话语参与

College Students’ Social Use and Online Discursive Participation

社交媒体为公民参与提供了新的舞台,除了带来信息获取方式的改变,还为日益中介化的社会交往增加了新的维度。与此同时,记录人类数字痕迹的社交媒体数据类型也在不断丰富,为研究方法的改进打开了新的可能性。本研究尝试结合主观报告数据与客观日志数据,考察大学生群体的社会化媒体使用与在线话语参与之间的关系。研究发现,积极型社会媒体使用(如社交意识、信息获取意识、效能感、内容生产量等)正向预测了大学生的在线话语参与程度;而以使用频次、心理投入程度为代表的被动型社交媒体使用,尽管未能体现统计上的关联,但由于社交媒体对线下交往的特殊作用,其他可能的作用机制仍待探索。

Social media has provided a new platform for citizen’s participation since it not only changed the way of information access but enriched the layers of mediated social interactions.There’s also an emerging trend that social media collected and preserved more and more human digital traits which may help researchers improve their study.This study tried to combine and compare the survey data and log data to investigate the relationship between social media use and college students’discursive participation.We confirmed the active social media use(e.g.willingness to social activities and information access,efficacy,productivity of contents)positively predicted their discursive participation.The passive social media use(e.g.frequency,involvement)has no significant correlation with discursive participation.Considering social media’s potential effects on offline communication,there’s still a need to investigate the possible mechanism in the future.