中国电影在海外流媒体传播的影响因素分析——以2015-2017年在YouTube上播放的中国电影为例

A Study on Influence Factors of Chinese Films on Overseas Streaming Media:Chinese Films on YouTube from 2015 to 2017 as Cases

电影是中国文化软实力的海外影响力的一个重要方面,因此中国电影的海外传播一直是近几年国内学者和电影人关心的话题。随着互联网技术和新媒体平台的不断发展,中国电影的传播渠道更加丰富多元,甚至出现了'网生代'电影。电影的观看渠道不再仅限于影院,各大视频网站、媒体平台已成为重要渠道,具有很强的后续影响力。YouTube网站作为典型的UGC模式的视频网站,拥有来自世界各地的大量视频用户、视频资源和网络媒体影响力。因此本文通过统计2015—2017年YouTube网站上播放的102部中国电影的点击量、评论量、点赞量和批评量,通过相关性分析和多元线性分析,来探究中国电影在海外流媒体上的传播效果以及在海外流媒体上传播的影响因素,并在最后对中国电影在海外流媒体上的传播和发展提出意见和建议。

Film is an important aspect of the influence of Chinese cultural soft power overseas,and therefore overseas communication of Chinese films has always been a concern for domestic scholars and filmmakers in recent years.With the continuous development of Internet technologies and new media platforms,Chinese film channels are more diverse,for example,some films that can only be watched on web platforms have emerged.Therefore,viewing channels of films are no longer limited to the screens of cinema,and films are widely spread on major video websites and media platforms.YouTube website,as a typical UGC mode video website,has a large number of video users from all over the world,video resources and network media influence.Therefore,by counting the clicks,comments,likes and criticisms of 102 Chinese films on YouTube from 2015 to 2017,this paper uses a correlation analysis and a multiple linear analysis to explore effects of Chinese films on overseas media and influence factors of overseas media transmission.