第二符号学视域下短视频平台视听语言转型与潜在影响——视听语言与媒介形态变迁关联性分析

The Iransition of Short Video Platform under the Perspective of Film Semiotic Theory:A Study on Relationships between Media form and Visual Language

2018年,新兴视频平台呈现爆发式增长,网络视听媒体多元化发展,'视听内容'正在迅速拓展其外化形态。纵观历史,每一次视听媒介转型的重要标志之一,都是媒介形式的拓展带来的视听语言体系的变化:从有声片出现到电视对电影的冲击,再到互联网平台的崛起,视听作品内在的表达方式与话语体系的转型,均成为外在形态变化的风向标。目前,由于大数据技术对受众的分析、平台的代际更迭转换以及Web 2.0技术的进步,短视频平台已经占据产业链条中的重要地位。本文将以抖音平台的部分短视频内容为主要研究对象,剖析国内短视频平台的发展趋势,力图以历史观的角度来理解短视频平台的社交化趋势,同时运用克里斯蒂安·麦茨视听语言体系中第二阶段的'第二符号学'中的精神分析框架来揭示短视频平台属性转移的内在趋势。

In 2018,the emerging video platform shows explosive growth,diversified development of online audio-visual media,and'audio-visual content'is rapidly expanding its externalized form.Throughout history,one of the marks of every important transformation of audio-visual media is the change of audiovisual language system brought by the expansion of media forms.The transition from sound films to TV,then to online video services,is accompanied by a visual-expressional transition.Therefore,the visual expression system has also become the signal of media transitions.Short-form video platforms,with the support from massive data analysis,and web 2.0 technologies have become an important media platform.This paper will focus on'Tick-Tok'platform short video content as the main research object,analyze the development trend of domestic short video platform,try to understand the short video platform social historical perspective trend,and use Christian Metz’audio-visual language system in the second stage to the spirit of the second semiotics analysis frame of mind to reveal the short video platform transfer properties of intrinsic trend.