坚持守正创新 打造传媒高地——北京电视台内容生产传播实践与思考

To Keep Innovation and Create a Media Highland——The Practice and Thought on Content Production of BTV

作为首都主流媒体,北京电视台始终坚持党性与人民性的高度统一,立足全国文化中心定位,坚持守正创新,打造传媒高地,形成了首都媒体独一无二的气质和品格。过去的一年,北京电视台牢牢坚持新闻立台,筑牢主流舆论阵地;荣登全国省级卫视收视排名榜首,引领竞争新格局;深挖本地社会民生、城市经济等各方资源,更好地服务百姓生活;影视剧坚守'温暖的现实主义',唱响'大戏看北京';北京春晚、冰雪跨年等品牌活动匠心独具,收视口碑再创新高。

As one of mainstream media in Beijing,BTV has always adhered to the high degree of unity between the Party’s spirit and people’s demands,kept innovation and created a media highland,fostering unique features in Beijing’s media.In the past years,BTV focused on news and aired mainstream opinions.BTV ranked first in the ratings of provincial satellite TV,leading the whole competition pattern.We made greater use of local resources,including social and economic conditions,to better serve the people.TV series are presented with'warm realism',bringing about huge influences.Many distinctive TV programs such as Beijing Spring Festival gala,Icy-and-Snowy New Year party enjoyed a sound reputation and ratings reached an all-time high.