全息时代媒体融合纵深发展的三个维度

Three dimensions of In-Depth media convergence in Holographic Era

媒体融合作为世界传媒发展的主题,正在形成媒体全息化、现代化、综合化和全球化发展态势,表现出不同媒介形态、不同媒体介质和不同传媒主体融合的新特征。我国传媒要在世界传媒格局中增强竞争力,就要运用信息革命成果,推动媒体融合向高度、广度和强度三个维度纵深发展。新型主流媒体和新型传媒集团的建构,向着更高层次融合;县级融媒体中心建设与平台用户分享的激增,实现了媒介地理学上的空间扩张,进一步增强了新型主流媒体抵达受众用户的地域感;而推动传媒纵深融合向强度发展,则追求全程媒体无时不在的传播、全息媒体无处不在的传播、全员媒体无人不用的传播、全效媒体无所不及的传播。

As the theme of world media development,media convergence is forming a holographic,modern,integrated,and globalized development trend,showing new characteristics of different media forms and media subjects.In order to be competitive in the world,China’s media must embrace the information revolution to promote media convergence from three dimensions:height,breadth and intensity.Firstly,the construction of new mainstream media and new type of media group should move towards a higher stage;secondly,the construction of county-level media center should attract more users and realize the expansion of media coverage;Last,county-level media center should aim for all the time communication,the ubiquitous technical of holographic media,the undisputed dissemination of all types of media,the broadcasting of all-effect media.