构建精准扶贫的精准传播——论精准扶贫纪实影像的国际传播策略

Targeted Communication of Targeted Poverty Alleviation——On the Strategy of the International Communication of the Targeted Poverty Alleviation

当前中国正处在全面建成小康社会的决胜阶段,举国上下都在为2020年实现全面脱贫而努力奋斗,一批质量上乘的以精准扶贫为题材的纪实影像作品涌现出来。这些作品表现出'多元角度、多样呈现,扎根基层、动态关注,个体命运、平等记录'的特点,充分展示了我国精准扶贫的成绩。为了进一步提升国际传播能力,纪实影像应当在选题内容上明确目标定位,在表达方式上更加生动,在传播渠道上坚持移动优先,从而实现讲好精准扶贫的中国故事的目标。

As China is going all out to build a well-off society,the whole country is working hard to lift all of its poor out of poverty by 2020.Many TV documentaries of good quality have been produced at this moment,and these documentaries exhibit their features like'multiple perspective and presentations,grass-rooted angle,dynamic and equal observation'in its storytelling.To improve the effect of international communication,documentaries should clearly locate their positioning and take use of mobile media platform,so as to adopt better presentation to tell the stories of China and Chinese people.