浅析新媒体时代基于传统文化传播的短视频创作——以公益文化系列短视频为例

近年来,随着智能手机与互联网的普及,社交软件的不断发展,短视频的创作与分享越发便捷,短视频逐渐成为重要的内容传播载体。中华优秀的传统文化博大精深,源远流长,将传统文化与短视频结合在一起,既符合时代的需求,也是文化传播的一次有益尝试。本文结合在公益文化系列短视频的创作过程中的思考与收获,总结了其传播效果及意义,为新媒体时代进行进一步创作提供了参考。

In recent years,with the popularization of smart phones and the Internet,the continuous development of social software,the creation and sharing of short videos has become more and more convenient,and has gradually become an important carrier of content communication.China’s excellent traditional culture is profound,and it combines traditional culture with short video.It is not only in line with the needs of the times,but also a useful attempt for cultural communication.This paper combines the thinking and harvest of the short video of public welfare culture series in the creative process,summarizes its communication strategy and significance,and provides a reference for further creation in the new media era.