主流媒体的价值引领与思维创新

Mainstream Media:Value guidance and Innovative Thinking

本文立足于媒体实践前沿,力求探索全媒体时代下主流媒体的融合发展道路。通过结合理念探讨与案例分析,文章认为,主流媒体作为主流价值观的传播者,首先要牢记时代使命,承担媒体责任。在此基础上,主流媒体一方面要遵守新闻传播规律,重新塑造传受关系,创新新闻报道方式,另一方面要顺应科学技术变革,打造旗舰媒体自有平台,探索并完善主流媒体与商业平台的合作关系,让党的声音传得更开、传得更广、传得更深入,也让人民群众在主流媒体的新闻传播工作中收获正能量。

In accordance with recent media practice,this paper tries to explore the mainstream media convergence in the all-media era.With the aid of concept discussion and case analysis,the paper holds that mainstream media,the carrier of mainstream values,should first bear in mind the mission of the times and assume the media responsibility.On this basis,mainstream media,on the one hand,should follow the rule of news dissemination,reshape the relationship between the promoters and audiences,innovate news reporting;on the other hand,it must respond to the change in science and technology,improve the cooperation of mainstream media and business platforms,and build a flagship media platform.Thus,the voice of the Party spread widely,and people wil be infused with positive energy.