乡村传播研究的范式探索

Exploring a New Paradigm of Rural Communication Research

尽管乡村传播研究从诞生之初便于发展传播学有着"剪不断、理还乱"的复杂关系,但告别发展主义传播学的时刻已经到来。并且当下的乡村传播研究已经呈现出一种新动向,批判了发展主义的传播学,并试图从历史、文化主体、生态、劳动、新媒体、技术等各个层面探索新的发展的可能性。这种"新动向"有着深厚的理论支持,以传播政治经济学为视野,以人类学为方法论,并保持文化的反思,而传播史则为其提供了历史的维度。藉此,理论与实践更为有机的勾连,也使得我们有理由相信,"新动向"将可能发展为一种乡村传播研究的新范式。

Although the rural communication research had the relationship with the development communication when it was burn,however,it is time to say goodbye.Now,we can find a new trend on rural communication,which is the critical communication.They are looking for an alternative way by history,cultural subjectivity,environment,labor,new media,and technology,instead of development.This new trend has thick theoretical supports,such as the political and economy of communication,the anthropology,and the history of communication studies.So,we can imaging that a new paradigm is coming out soon.