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新媒体体育传播的差异化战略解读 被引量:2

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摘要 本文基于"互联网+"时代语境下,运用文献研读、观察、归纳演绎、对比等研究方法,解读新媒体在体育传播方面实施的差异化战略,从传统媒体和新媒体对比的研究视角出发,发现两者在内容、技术、受众等方面都存在明显的差异,这些差异会产生不同的传播效果。本文以腾讯买下NBA版权为例,分析新媒体体育传播在内容、技术等方面的创新,并由此得出结论、提出建议。
出处 《新闻研究导刊》 2016年第4期105-106,共2页 Journal of News Research
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  • 1Paul Woolmington, Convergence, media and marketing:an eye for an I, http://iaa2OOO.atalink.co.uk/html/p020.htm,2005 \ 6\ 20
  • 2Stephen Quinn, Knowledge Management in the Gigital Newsroom, Focal Press, 2002, p65-69
  • 3Michael P. Smith, New Uses for the Intemet,http://www.mediamanagementcenter.org/updates/mamstory.asp,2005\6\ 18
  • 4Andrew Nachison, Good business or good journalism? Lessons from the bleeding edge, A presentationto the World Editors' Forum, Hong Kong, June 5, 2001
  • 5Joe Strupp , Three-point Play, Editor & Publisher, August 21,2000
  • 6Stephen Quinn and Vincent F. Filak, Deitors(2005) Convergent Journalism:An lntroduction,(p.5),Elsevier Inc.
  • 7Andrew Nachison ( 2001 ) Good business or good journalism? Lessons from the bleeding edge, A presentation to the World Editors ' Forum, Hong Kong, June5, 2001
  • 8Rich Gordon ( 2003 ) The meanings and implication of convergence.In K.Kawamoto,Ed.,Digital journalism:Emerging Media and the Changing Horizons of Journalism(pp.57-73). New York:Rowman &Littlefield.
  • 9Dailey,L.,Demo,L.,& Spillman,M(2003).The convergence continuum: A model for studying collaboration between media newsrooms. Paper presented at the Association for Education in journalism and Mass Communication Conference, Kansas City,MO.
  • 10Stephen Quinn and Vincent F. Filak, Deitors(2005) Convergent Journalism:An lntroduction,(p.22),Elsevier Inc.

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