我国报业集团叠圈融合模式比较研究——以上海报业集团、南方报业传媒集团、浙江日报报业集团为例

A Comparative Study of Convergence Modes of Overlapping Circles of China's Press Groups: Evidence from Shanghai, Nanfang and Zhejiang Daily Press Group

本文以上海报业集团、南方报业传媒集团、浙江日报报业集团为研究案例,以媒体圈层形态以及媒体业务类型为研究框架,对三大报业集团新旧媒体圈层之间和新媒体集群内部的业务关系进行了分析,并由此总结了三大报业集团的媒体融合模式、媒体战略布局及其特点。本文认为,从媒体圈层形态融合的角度看,三大报业集团的融合模式分别为:"以新闻资讯为核心的单圈聚焦模式""传统媒体圈和新媒体圈并重的双圈协同模式"和"融合传统圈、新媒体圈和非媒体圈的三圈聚合模式"。从媒体业务形态融合的角度看,三大报业集团的主要特点分别为:"新媒体圈内部新闻资讯业务之间的协同互补""新旧媒体圈之间的协同互补"和"媒体圈和非媒体圈之间的协同互补"。

This research introduces three cases that are Shanghai United Media Group,Nanfang Media Group and Zhejiang Daily Press Group, taking media circle and business types as framework. Relationships of media business of three major press groups are analyzed, which are not only between new and old media circles but also inside new media clusters. What’s more, media convergence modes, media strategic layout with characteristics of these press groups are summarized. In this paper, from the perspective of convergence of media circle forms, convergence modes of these press groups respectively are, 'single-circle mode concentrating on news information', 'double-circles mode collaborating with traditional and new media circles' and 'three-circles mode aggregating traditional media, new media and non-media circles'. From the perspective of convergence of media business styles, main characteristics of these press groups respectively are, 'synergy between news information within new media circle', 'synergy between new and old media circles' and 'synergy between media and non-media circles'.