媒介使用行为对公众幸福感的积极作用——基于有序回归的分析和马尔可夫链的预测

The Positive Effect of Media Use on the Subjective Well-being of the Public:Ordinal Regression Analysis and Markov Chain Prediction

公众越来越多的媒介使用行为导致公众在主观上感受更幸福还是更不幸福?本文基于CGSS数据,建立回归模型,考察媒介使用行为对公众幸福感的影响。研究发现,报纸、广播、电视、互联网的使用对公众的幸福感有显著的正向作用;以互联网为代表的新媒体在提升公众幸福感方面比传统媒体具有明显优势。根据公众媒介使用行为的现状并考察历史数据,通过马尔可夫链进行预测可以发现随着公众使用新媒体使用行为的不断增加,其幸福感将得到显著提升。

This paper focuses on the impact of media use on the subjective well-being of the public.According to CGSS based on 2015 data,through the establishment of regression model,the study found that media influence factors of subjective well-being,the use of radio and television to the public for robust and subjective well-being has significant positive influence,and newspapers,the use of the Internet’s influence on subjective well-being will be as the population factor,the changes in the economic considerations to enter the model;Compared with traditional media such as newspapers,magazines,radio and television,which are the main sources of information for the public,new media represented by the Internet has obvious advantages in improving the subjective well-being of the public.According to the current situation of public media use,it can be predicted through Markov chain that with the increase of the number of public using new media,the public happiness will be significantly improved.