我国推行原创新闻付费的障碍与路径创新研究

Media Convergence and Transformation: Dilemma and Breakthrough of Original News Payment in China

现有纸媒融合转型主要围绕载体的平台升级来做文章,缺乏对新闻内容本身尤其是内容收费的关注。从国内外的经验来看,权威、专业、独家深度的高质量、原创新闻具有推行新闻付费的可能。但就我国来看,纸媒在融合转型中施行新闻付费困境重重,寻找突围的创新路径,走出困境,融合转型才能变为现实。

The current transformation of the news media mainly focuses on platform upgrading,while lack of concern for the news itself,especially the profit-making by the news.In many other countries,authoritative,professional and exclusive high-quality news has the capacity of implementing news payment.However,there are many obstacles to the news payment domestically.This paper discussed an optional possibility for media transformation by overcome the obstacles.