科技期刊市场运作研究

Reseach on Market Operation of Science Journals

科技期刊要努力培养一批懂市场、善经营的两用人才.在做好市场细分的基础上,精心策划,完善服务,并在市场运营机制下,开展多种经营.只有这样,才能适应世界期刊改革和发展的潮流,在市场竞争中立于不败之地.

Science journals are in bad need of professional people who have good command of the knowledge of both market and management. In order to win the competetion in the market, science journals personnel must set up proper market awareness, make extensive classification of market, carefully organize, complete service and develope various bussiness.