基于大数据的旅游批发商游客信息系统研究

Research on Tourist Information System of Tourism Wholesalers Based on Big Data

旅游业是我国经济进入新常态以后促进消费、拉动经济增长的一个重要行业。旅游企业不能满足于现状,而是需要对市场进行"深耕细作"。笔者对旅游业进行广泛调研,研究发现目前旅游业的信息化程度极低,处于互联网"石器时代"。目前旅游业的信息发布、收集、统计等都靠人工手工完成,导致资源浪费和效率低下。将智能化信息管理、信息化的数据采集、大数据分析和旅游业相结合,能改变目前旅游行业低信息化的状态,为企业提供智能化的信息服务管理。有效提高旅游企业的智能水平,在实现利润的最大化的同时,更好地管理客户信息等。

Tourism is an important industry that promotes consumption and stimulates economic growth after China’s economy enters a new normal.Tourism companies cannot be satisfied with the status quo,but need to'deeply cultivate'the market.The author conducted extensive research on tourism,and found that the current informatization of tourism is extremely low,and it is in the'Stone Age'of the Internet.At present,the information release,collection,and statistics of the tourism industry are all done manually,resulting in waste of resources and inefficiency.Combining intelligent information management,informatized data collection,big data analysis and tourism can change the current state of low informationization in the tourism industry and provide intelligent information service management for enterprises.Effectively improve the intelligence level of tourism enterprises,and achieve better management of customer information while maximizing profits.