摘要
通过分析《医药市场营销学》教学过程中出现的问题,讨论了教学改进的内容和方式,并针对医药行业的特殊性,提出应从师资队伍、教学观念、教学方式等方面进行综合改进的思考,进而为《医药市场营销学》的教学改进提出建议及参考。
The article has discussed the content and fashion about the teaching improvement through analysis of the problem during the teaching course of pharmaceutical marketing and indicated that the teachers,concept and fashion should be advanced according to the particularity of medicine.Thereby,it has provided reference and suggestion for the teaching improvement of pharmaceutical marketing.
出处
《魅力中国》
2010年第6X期182-183,共2页
关键词
医药市场营销学
教学改进
复合人才
Pharmaceutical marketing
Teaching improvement
Compound talent
