论市场营销的创新及其原则

Of the Principles of Marketing Innovation

市场营销是一门应用性很强的管理学科。在目前日益激烈的买方市场条件下,企业立足和发展的不竭动力在于勇于“创新”,善于“创新”,理智“创新”。但由于创新本身又是一次风险历程,所以有些原则我们必须坚持。

Marketing is a management subject with strong applicability. In the conditions of more and more intense buyer's market at present, the inexhaustible power of enterprises's standing and development lies in courage for innovation, proficiency for innovation and reasonableness for innovation. But innovation itself is also a risk procession, so we must stick to some principles.