摘要
市场营销是一门应用性很强的管理学科。在目前日益激烈的买方市场条件下,企业立足和发展的不竭动力在于勇于“创新”,善于“创新”,理智“创新”。但由于创新本身又是一次风险历程,所以有些原则我们必须坚持。
Marketing is a management subject with strong applicability. In the conditions of more and
more intense buyer's market at present, the inexhaustible power of enterprises's standing and
development lies in courage for innovation, proficiency for innovation and reasonableness for innovation. But innovation itself is also a risk procession, so we must stick to some principles.
出处
《商业研究》
北大核心
2004年第1期95-96,共2页
Commercial Research