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8Stephen D. Reese, The Media Sociology of Herbert Cans: A Chicago Functionalist, Paper presented to the Mass Communication Division, Inter- national Communication Association, Sydney, Australia, July 1994.
9Everett Rogers, Communication Technology: The New Media in Society (New York: The Free Press, 1986) .
10Park, R, News as a form of knowledge: a chapter in the sociology of knowledge, American Journal of Sociology (45, 1940).
