市场信息价值及其影响因素分析

Analyses of Valuation of Market Information and Its Influential Factors

通过建立一个博弈模型,分析了市场信息价值的评估及其影响因素之间的关系,得出了3个结论:(1)市场需求的变化程度越大,信息的价值越大;(2)产品的替代程度越大,信息的价值越大;(3)企业的相对规模越大,信息的价值越大.

Based on a game model, the relationship between the valuation of market information and its influential factors was discussed. The research shows that market information is of greater valuation when the variation of market demands, the substitutabitity of products, or the scale of enterprises, is large.