教材出版中的营销渗透

On Marketing Penetration in Textbook Publication

随着教育事业的发展,教材出版市场的放开,营销进入教材出版势在必行。本文将营销这一概念引入教材出版市场,侧重探讨教材出版市场中的营销策略。

With the development of education and the opening of textbook publication market, it is a trend for the marketing of textbook publication.This paper attempts to introduce the marketing concept and discuss its strategies in the textbook publication.