论旅游产品市场竞争力的内涵、影响因素及提高措施

Thought about Connotation,Element and Raising the Competition Force of Tourism Product Market

提高旅游产品市场竞争力 ,一方面要从旅游产品生产领域着手 ,加强对旅游产品的成本控制和质量管理 ;另一方面 ,要从旅游产品流通领域着手 ,提高旅游产品的形象吸引力和营销能力 .

To raise the competition force of China's tourism product market, on one hand,the tourism should attach importance to the production and strengthen the quality management and the cost of tourism product.One the other hand,the tourism should attach importance to the creating typical characters and raise their business ability.