现代口腔诊所的营销与市场

The Marketing of Moden Dental Clinic

现代口腔诊所的营销活动贯串于诊所的整个经营活动。诊所定位是营销的最有价值的活动 ,市场调查是定位的基础 ,正确的战略经营思想是诊所成功的第一步。诊所应该提倡“经营的目的是创造客户 ,惟一的获利中心是病人”的原则 ,以医疗服务市场的需求为导向 ,顺应市场的发展 。

Marketing exists in the whole management process of modern dental clinics. Marketing influences the management from the beginning when you intend to establish a dental clinic. Postitioning is most valuable in marketing. Market survey is the foundation of positioning. Correct the first step strategies are success. Dental clinics should follow the principle that 'Attracting customers is a goal from which patients can benefit. A successful dental clinic should, be guided by the demand of the medical services market.