市场份额与美国通用电气公司成功的多角化战略

GE's market share strategy and its unrelated diversification

通过分析市场份额与企业利润之间的关系,提出市场份额是决定投资回报率的关键因素。由此,分析了美国通用电气公司在国际化经营中选择高市场份额投资组合,构筑竞争优势并获得巨大成功的主要原因。

After analysing the relationship between the market share and the return on investment, we find that the market share is the key to profits. This conclusion provides the theoretical evidence why GE' s high market share strategy can lead to success.