摘要
传统的收入管理没有考虑市场竞争的情况。本文研究了销售同质易逝品的两家公司的存量控制策略,证明存在纯策略的纳什均衡。通过进一步与垄断(联盟)情况下的比较,得出在竞争状况下商家将为高价顾客预留更多的产品。
The traditional revenue management doesn't consider the competition in the market. This paper makes research of the inventory control strategies of two companies which sell the homogeneous perishable products in the same market and demonstrates the existence of pure strategy Nash equilibrium. Furthermore, we find that companies in competitive markets should reserve more products for high-valued customers by comparison with those in the monopoly (alliance) markets.
出处
《运筹与管理》
CSCD
2003年第6期31-34,共4页
Operations Research and Management Science
基金
国家自然科学基金资助项目(70201011)
