我国西北地区高校体育市场的开发与展望

The Development of University Sport Market and Prospective in Northwest China

现代大学生作为国内体育消费市场的骨干,对我国体育市场的开发有着很大的冲击,本文针对我国西北地区高校体育产业的现状,提出了高校体育市场开发的具体解决方案,并寄予了我国西北地区高校体育市场发展的美好前景。

As the main consumers of the domestic sport market, the contemporary university students have a huge influence on the development of the Chinese sport market. With the present condition of university sport market in northwest China, the paper puts forward a detailed solution to the development of university sport market and place a bright future prospect on the development of university sport market in the northwest of China.