旅游者入游感知距离与旅游空间行为研究——以江西省龙虎山为例

COGNITIVE DISTANCE AND SPATIAL TRAVEL BEHAVIOR OF TOURISTS TO CHINESE NATIONAL PARK——CASE OF LONGHUSHAN, JIANGXI

采用现场问卷资料及基于语义差异的量表法对旅游者感知距离进行了研究,以江西省龙虎山景区为例,结合距离衰减及入游距离方面的理论分析了感知距离,阐释了山地旅游者入游感知距离的统计学特征及与入游距离之间的分布和联系.并从旅游者外显特征、旅游目的、消费行为等方面解释感知距离对旅游空间行为的影响,讨论了不同的山地旅游者的旅游空间行为特征与差异.

This is a case study with data from Longhushan national parks in China, with data of questionnaire of tourists from Longhushan (N=624). Cognitive distance of tourists is scaled by the semantic differentiation technique. We studied cognitive distance of tourist statistical characteristic and distribution as well as mathematical relationship between cognitive distance and travel distance by comparing with the theory of distance decay and travel distance. It is illustrated that the cognitive distance of tourists affect tourist spatial behavior results from the analysis of different tourist character, tourist motivation and tourist consumption. It is revealed that the tourists of different sector of cognitive distances have their characteristic and distinctness on the tourist spatial behavior.Conclusions by the analysis above are drawing as follows:(1) Exponential model between cognitive distance and travel distance median is more efficient:Y=21.8161·e0.4940·X (r_2为0.995,F=946.06>F(a=0.001)≈47.18)(2) The demographic characteristic of tourists, such as age, culture, income etc, affects cognitive distance and travel distance. On the whole, cognitive distance is consistent with travel distance.(3) The tourists of different motivation have different cognitive distance. Both cognitive distance and travel distance of business and official tourists is further than other tourists.(4) The consumption of tourists whose cognitive distance above a little far, come from the place above 400km distant away, is more than that of other tourists.