摘要
本文从营销管理的角度出发,提出了顾客价值营销理念,银行应以顾客需求为中心重组银行业务与产品,注重市场细分、品牌培育与产品创新,加强信息技术在银行渠道建设中的应用。
The author thinks the bands in China should pay more attention to their mar keting management set up mar-keting management concept arrange their daily business and financial product and concentrte on their brand segmentation a nd informational distribution channel.
出处
《地质技术经济管理》
2003年第6期46-49,共4页
Geological Technoeconomic Management
关键词
顾客价值
顾客感知价值
内部市场营销
互相影响的市场营销
整合关系营销
customer value customer pe rceived value internal marketing interactive marketing integrated realtionsh ip mar keting
