论高等学校组织形象的设计与传播

Design and Publicity for Organization Image of Higher School

高等学校作为培养人才并为社会提供知识与技术服务的组织,它的生存与发展离不开外部环境,它不仅要适应环境变化,而且还要竭力对环境施加影响,因此必须致力于建立并维护自身的公众形象,从而实现长远的组织目标。

As an organization of fostering the elites and providing the society with knowledge and technological services, higher school existed and developed with external environment.Not only does it have to adjust itself to changes of the environment, but it also has to put its effects on the environment.Therefore, we should do our best to build up and keep its public image and then realize our further organization goal.