摘要
根据调查得来的第一手资料对重庆百货大楼的顾客满意度进行定量化研究,以确定重庆百货大楼的顾客满意度需要达到的最佳水平以及影响总体满意度各因素的重要程度,从而为重庆百货大楼顾客满意度的改进提供合理化建议。
Based on quantitive analysis of the first - hand data derived from the questionnaire survey on consumer satisfaction with Chongqing Department Store, an optimal Ievel of consumers' satisfaction and comparative importance of the factors affecting consumers' satisfaction are decided.Thus, rational advice is given in the article.
