以盈利为目的,义利兼顾——从创刊目的解读早期《申报》的商业特色

An Interpretation of the Commercial Features of Early Shenbao Newspaper

纵观早期《申报》的经营和发展 ,它的一个重要特点就是“以盈利为目的” ,它在报刊业务、内容拓展、经营运作等方面都是围绕这一目的而进行的 ,从而使报纸呈现出鲜明的商业特色。

Seen from the perspective of Shenbao's early opearation and development, an important feature of this newspaper was profit-oriented in its business ,expansion of scope and commercial operation. All this showed the commercial feature of the newspaper.