关于我国体育赞助的现状及对策研究

Present Situation of Sports Sponsor in China and its Countermeasure

在调查研究、数据统计分析及查阅大量文献资料的基础上,对国际体育赞助的发展、我国体育赞助取得的成就及存在的问题进行了分析研究,提出了相关的对策建议,以为我国体育赞助在市场经济条件下的更好发展提供依据。

On the basis of investigation,data statistics and analysis,and consulting a vast amount of documents,this article analyses the development of sports sponsor,the achievement of sports sponsor and the present problems in China.And it also gives the counter measures and advice correlated,and provides a foundation for a better development of our sports sponsor under the present market economy.