论英文商务信函中的礼貌原则

On the Politeness Principle for Writing Business Letters in English

写英文商务信函应当注意礼貌语用原则的应用,礼貌原则与礼貌现象、言语道德之间的关系,以及不同语言现象的表现程度在商务信函中的得体性,不同文化中的不同礼貌原则是商务信函中做好生意不可缺少的注意事项。这是国际商务英语信函中一定要遵循的不可忽视的语用原则。

The politeness principle should be considered during writing business letters in English. The author illustrates the relation of politeness principle to politeness phenomenon and speech ethic and the appropriateness of showing degree of different language phenomena in business letters; and points out that different politeness principles in different cultures are indespensible for conducting successful business in commercial correspondence. This is assignable pragmatic principle which has to be followed in in temational commercial correspondence.