企业文化导向下的企业形象设计

Thought on CID under enterprise culture

市场竞争最终体现为企业文化的竞争,企业形象设计对企业文化的构建和发展起着巨大的作用。离开了企业文化,企业形象就成了一盘散沙,没有主题、没有目标、没有核心。企业形象塑造必须在企业文化的指导下进行。

Market competition ultimately embodies the competition of enterprise culture.CIS plays an important role in enterprise culture's formation and development.The moulding of CID can not be splitted from the construction of enterprise culture.Once CID is separated from enterprise culture,it will turn into a dish of incohesive sand with no subject,no goal,no core.So we say the construction of CID should be accomplished under the guidance of enterprise culture.