正面报道谨防负面效应

POSITIVE REPORT GUARDING AGAINST NEGATIVE EFFECTS

正面报道中存在着拔高失真、一叶障目、求新求异、比较不当、详而不当等现象,使新闻宣传出现负面效应。而要克服这些现象,须做到心有全局、深入采访、合理取舍、捕捉细节,以提升正面宣传的质量与技巧。

There are some phenomena in positive reports--losing truth by taking higher, having one's view of the important overshadowed by the trivial, seeking newness and special , comparing improperly , writing in detail but unsuitably, etc. These make news publicity appear negative effects. Therefore, if we want to deal with these phenomena, we have to consider overall situation, gather news thoroughly, choose or abandon reasonably, catch the details in order to improve the quality and skill of positive reports.