从市场营销活动看国有企业改革

Reform of National Enterprises from Marketing

在产权制度完善的过程中,我国的国有企业如何应对加入WTO所带来的机遇和挑战,如何面对市场经济条件下复杂多变的市场环境,就需要我国的国有企业必须建立起符合市场经济条件的营销管理体制。

During the process of improving the system of property ownership, the national enterprises in our country should set up the system of marketing management which accords with the complex circumstance of market economy. Only in this way, can the enterprises grasp opportunities or meet challenges brought about by joining the WTO.