城市品牌研究

Research into City Brand

城市的品牌形象关系到城市的发展、城市的知名度、吸纳能力、竞争能力和交换能力。从品牌的角度分析,城市的发展应从政治、经济、交通、旅游、文化、宗教等方面进行定位;指出通过构造知识强市、经济强市、生态强市和文化强市发展城市品牌的思路。

The image of a city brand has much to do with the development of a city,its popularity,attraction,competitiveness and the ability to exchange.Starting from this points we can see the development of a city should focus on such aspects as politics,economy,traffic,tourism,culture and religion.This paper points ont that the development of a city brand can be achieved by means of strengthening the city in knowledge,economy,ecology and culture.