酒店收益管理的研究进展与前景

Hotel revenue management: Research overview and prospects

对酒店收益管理的内涵进行了讨论,从六个方面介绍了酒店收益管理的应用特征,归纳分析了酒店收益管理的常用研究方法.基于酒店收益管理(包括需求预测、超量预订、客房分配和定价等)研究进展的介绍与分析,指出了酒店收益管理的研究发展方向.

Hotel is one of the most important research and application area of revenue management, and the goal of hotel revenue management is to achieve maximum room revenue through the better management of the room rates for different segments of customers. In this paper, the concept of hotel revenue management is discussed, and the application characters of hotel revenue management are introduced in six aspects, then its common research methods are summarized and analyzed. Based on the research overview of hotel revenue management, including demand forecasting, overbooking, room allocation control and pricing, the prospects of hotel revenue management are presented.