东风汽车公司房地产经营关键是经营战略选择

The Key to Running the Real Estate of the Dongfeng Automobile Company is Strategy Selection

本文在对东风公司房地产成功运作研究基础上,阐述了企业房地产这一重要后勤资产经营的关键是战 略选择,借助企业战略、市场营销的理论,提出了企业房地产经营的五种经营战略选择。

Based on the analysis and research of the rear- service property of the Dongfeng Automobile Company. It is elaborated in the paper that the key to running the rear-service property is strategy selection. In terms of enterprise strategy theory and marketing theory, five running strategy selections have been established.