图书销售中应充分发挥导购员的主体作用

Give Full Play to the Principal Function of Purchasing Guide in Books Marketing

面对图书市场激烈的竞争环境,在销售中充分发挥图书导购员的主体作用会给书店带来长久的经济效益和社会效益,据此文章对导购员在工作中应遵循的销售观念、应掌握的销售方式及销售方法做了具体阐述。

In the sharp competition of books market, giving full play to the pr incipal function of book purchasing guide in the marketing can bring about perma nent economic and social benefits. Based on this fact, the paper makes concrete exposition of the marketing concept, marketing models and methods that the book purchasing guide should master in his work.