优秀的企业文化是成功实施CRM的保证

The Excellent Business Culture Is the Guarantee to Put CRM into Successful Practice

随着经济全球化的到来和信息技术的发展,企业之间的竞争更多地体现在对客户资源的争夺。谁赢得了客户,谁就赢得了竞争的优势。CRM(客户关系管理)是一种经营理念的创新,也是一种制度的创新,要想从根本上真正赢得客户,最重要的就是要塑造一种适合于CRM的优秀企业文化。

Along with the coming of economic globalization and the development of information technology, the competition between enterprises is more and more embodied in the fights for customer resources. Those who win the customers will win the superiority of competition. CRM is the innovation on management concept as well as the institutional innovation. And for those who want to win the custo mers essentially, the most important thing is to mold a kind of excellent business culture to suit CRM.