推进我国企业绿色营销的对策

Countermeasures for Promoting the Green Marketing of Chinese Enterprises

分析了目前我国企业实施绿色营销过程中存在的主要问题,提出了作为政府应承担起普及绿色教育的责任,不断完善绿色法规,加强宏观调控;作为企业应树立绿色营销观念,在产品、价格、分销、促销等各环节上始终贯彻绿色原则的具体对策。

This paper analyzes the main problems existing in the course of the green marketing of our country's enterprises at present, and puts forward that t he government should shoulder the responsibility of popularizing the green educa tion, perfects continuously the green laws and regulations, and strengthens macr oscopic control; the enterprise should establish the concept of the green market ing, carries out the green principle consistently from all links of the product, price, retail sales, sales promotion, etc.