媒介文化视域下的中国旅游演艺——基于演艺产品质量视角

Contemporary Chinese Tourism Performing Arts from Perspective of Media Culture: Based on Quality Perspective of Performing Arts Works

学界鲜有从媒介文化视域下探讨当下旅游演艺。同质化表演、重复演绎、宏大歌舞叙事、视觉奇观冲击等并非长久之计,旅游演艺产品的创作、开发、管理等模式都亟待更新。与地方特色、民族民间艺术、历史传说相结合的沉浸式旅游演艺或是旅游演艺发展的持续之路。

Few scholars have explored the current tourism performing arts from the perspective of media culture.Homogeneous performance,repetitive deduction,grand singing and dancing narrative,visual spectacle impact,etc.are not long-term solutions.The creation,development and management of tourism performing arts products need to be updated urgently.The immersive tourism performing arts combined with local characteristics,national folk arts and historical legends may be the sustainable way for the development of tourism performing arts.