文化遗产保护视野下的文化遗产标志

Logo of Cultural Heritage under the Perspective of Protection of Cultural Heritage

文化遗产保护是近年来一直强调的一个话题,而对于"文化遗产标志"的讨论却非常少。随着文化遗产经济价值的体现,文化遗产标志也逐步被商业投资者所关注。而文化遗产标志的使用权问题却存在很大的争议,根本问题在于对文化遗产标志属性的判断。通过对文化遗产标志的特点和文化遗产标志保护中存在的问题的讨论,将文化遗产标志纳入到非物质文化遗产的范围,以充分体现其文化价值。并通过对事例分析,寻求更为合理的解决方法。

The topic of 'protection of cultural heritage' is stressed in recent years, but the attention on 'logo of cultural heritage' is rare. With the demonstration of cultural heritage's economic value, logo of cultural heritage has gradually attracted commercial investors' attention. Nevertheless, right of using the 'logo of the cultural heritage' aroused abroad controversy, which was caused by the evaluation on property of cultural heritage. Took cultural heritage into the scope of intangible cultural heritage through the discussion on the characteristics of cultural heritage and the problems in the protection of cultural heritage so as to fully reflect its culture value. Through the analysis of the specific examples and try to find more reasonable solutions to tackle the problem.