试析“博物馆+非遗”模式下的文博创意衍生品开发路径

Analysis on Developing Pattern of Culture Creative Products of “Museum+Intangible Cultural Heritage Protection” Mode

博物馆是优秀传统文化最集中最具代表的展示地,也是文化产业发展的优质资源、核心要素和发展动力。我国非物质文化遗产种类丰富,数量庞大,也是一座资源丰富的矿藏,但因受政府主导的单一的保护方式及保护经费不足等局限,非物质文化遗产保护事业面临严峻的挑战。在国家对文博事业、非遗保护日益重视的环境背景下,"博物馆+非遗"的模式优势凸显,应利用好非遗元素,揉合博物馆文创衍生品的优秀设计,开发具备文化性、知识性、实用性、趣味性,受大众欢迎的文创产品,进而助力于文博事业、非遗保护,以及文化产业的健康发展。

Museum is the most ideal place where the best of the traditional culture can be displayed. As a quality resource, museum is also a key element that provides great momentum for culture industry development. Chinese intangible cultural heritage boats great varieties and large numbers in terms of its types, its protection however now faces severe challenges when the government-led protection style cannot ensure adequate funds. Fortunately, while culture and museum industry is gaining increasing attention, the'Museum+Intangible Cultural heritage protection'mode begins to prosper. By combining the intangible cultural heritage with the creative designs of cultural derivatives, and developing cultural and creative products that feature culture, knowledge, function, entertainment, and popularity, we can promote the development of culture and museum industry as well as the protection of intangible cultural heritage. The cultural industry will benefit as a whole in the end.