试论高职院校教育品牌的打造与品牌战略

On the Establishment and Strategies of the Educational Brand in Higher Vocational Colleges

民办高等职业教育已成为我国职业技术教育的重要组成部分。高职院校要想在竞争中取胜,实现可持续发展,必须突破现状,从高等职业技术教育的规律和人才培养的特点出发,与时俱进,不断创新,提高办学内涵和教育教学质量,实施品牌战略。

The nongovernmental higher vocational education has been an important part of the vocational and technical education in our country. Breaking the present status is necessary if higher vocational colleges want to win in the competition and realize the sustainable development. That is to say the nongovernmental higher education must start from the educational laws and the characteristics of training talents, keep advancing with times and innovate unceasingly. In addition, by enhancing school-running concepts and teaching quality these colleges can carry out brand strategies eventually.