学做明星——品牌成长解码

How to Be a Star——the Decoding of Brand Growth

品牌存在于我们的日常生活中,好的品牌就如同我们周围的明星般,时时牵动星族们的心绪,它的成长之路也如明星的成长之路一样富有戏剧性。借鉴明星的成长过程,探讨品牌的成长。

Brands exist in our daily life.Good brands are just like the popular stars around us which draw idolater’s hearts ever and again.As with the growth of popular stars,the growing path of good brands is also dramatic.This paper attempts to probe into the growth of brands by referring to the growing path of stars.