高职大学生学习需求偏好研究——以市场营销专业为例

A Study of the Partiality of the Professional Training College Students in Their Study Requirement——Take the Marketing Specialty for Example

本文采用问卷调查法,对不同年级高职大学生的学习需求偏好进行调研,以期为高职教学改革提供帮助。调研数据表明,高职大学生随着年级增高对实用性专业知识、社会实践经验和沟通技巧的需求呈稳定增长趋势,对案例教学方法和理论联系实际的要求降低,对于摆脱迷茫、帮助树立价值观的知识需求呈现稳定的连续增长的特点。

In this article an investigation by questionnaires has been made to different grades of professional training college students about their partiality in their learning requirement in order to promote the teaching reform. The findings show that there is a stable increasing trend that the higher their grade,the greater their demand for practical knowledge,social experience and communicating skills,while their demand for case teaching method and the combination of theory with practice is decreasing. Meanwhile we found a sustained and stable growth in the students’ requirement for the knowledge to help them to get rid of confusion and acquire the concept of value.