文化创意产业的长尾模式研究——以威客网为例

The Study of Long-tail Model of the Cultural and Creative Industries——Taking Witkey as an Example

威客是Web2.0模式的成功应用,集合大众的智慧、知识、经验和技能并将其转化为经济价值,是文化创意产业长尾的延伸和发展。将威客视为文化创意产业长尾,并对威客形成的动因、威客的本质、威客商业模式进行了系统分析,对中国威客行业领军者——猪八戒网的运营模式和盈利模式进行了案例研究。

Witkey is the successful application of Web2.0; it gathers the wisdom, knowledge, experience and skills of crowds and changes them into economic values. Witkey is an extension and development of the long-tail of the cultural and creative industries. First, take Witkey as the long-tail of cultural and creative industries, and analyses the motivation, the nature, and the business model of Witkey, and then studies the operating model and profit model of Zhubajie, the leader of Witkey industry.