浅谈农科片动画形象设计及传播效果

On Agricultural Animation Image Design and Communication Effect

农科片作为农业技术推广的一种有效形式,近年来得到迅速发展,农科片中形象设计的艺术表达不理想是农科片发展的制约因素,致使农科片收视率低、传播效果差。解决农科片的传播效果问题,必须加强对农科片本身特性、受众心理研究。动画制作表现手段丰富了农科片的表现力,在针对性与普遍性、趣味性与实用性、艺术美感与直观说明性方面,把握这类影片的传播表述,发挥农科片服务于广大农民生产生活的作用。

The agricultural film, as an effective form of agro-technical popularization, gets rapid development in recent years, the nonideal agricultural film image design and art expression is the restriction factor, which causes the low ratings of agricultural films and, poor communication effect. To solve the problem of poor communication effect of agricultural films, we must strengthen the research on the characteristic of the film itself and the physiological study of the audience. Animation making will enrich the expressive force of agricultural films, in the aspects of the pertinence and universality, interesting and practical, artistic aesthetic feeling and intuitive declarative, we can grasp the spreading statement of such films, play the role in agricultural films serving the production and living of broad masses of farmers.